Now there’s a surge of interest in Swedish crime fiction, perhaps prompted by the BBC’s wildly successful adaptation of the Wallander series of crime novels by Swedish author Henning Mankel, which stars Kenneth Branagh as the grumpy policeman.
High-end style junkies, meanwhile, crave furniture from Frant, an all-girl interior design company.
well, there might not be anything more confusing than Swedish women. Oh, and did I mention almost all of them look like they should be modeling somewhere? I’ll admit I’ve always been a little nervous courting the opposite sex, probably due to watching – as God is my witness – more romantic comedies than quite possibly any other heterosexual male on earth. I was young, I was in good shape, and I was American: when I arrived in Sweden, the ladies wouldn’t stand a chance.
They have terrific personalities, million-dollar smiles, and are more in shape than 99.99% of everyone else.
Clubbers across the UK queue for hours to hear hip DJ team Swedish House Mafia, who will dominate Ibiza this summer with their night at the island’s fashionable nightclub, Pacha.
In pop, on the other hand, Swede Max Martin has ruled the charts for the past 10 years – writing hits such as Baby One More Time for Britney Spears; I Kissed a Girl for Katy Perry and So What for Pink.